Third Wave Partners serves Media Agencies, FMCG Brands and Retail Media Networks with Digital Retail Media strategic leadership, consultancy and fractional support.
Launched in 2026 to help connect brands to buyers, and media strategies to business objectives.
Our unique hands on experience across all three key areas of the Brand, Agency & Retailer relationship translates to a service that has the flexibility to compliment your existing team, however you need it to.
Media Agencies
FMCG / CPG Brands
Retail Media Networks
Our unique experience enables us to provide industry leading support - forging strategies that deliver, building relationships that last and driving performance that's both measurable and meaningful.
Who we help
Consultancy
Fractional resource/support
Leadership - project/team
Our 3 core solutions pretty much cover all areas, however we tailor the exact service around your specific requirements. Whether it's strategic advisory, project management or ongoing resource, we provide it all.
Our solutions
Media strategy
Consultation
Connected commerce
Auditing & Efficacy measurement
Media activation
Leadership & Management
Training
Tech stack evaluation
Having walked the walk in all these areas for many brands, we bring this expertise to you and your business. So whatever gaps you have that need filling, we've got you covered.
Capabilities
Past Collaborations
Meet the Team:
Adam Rogers - Founder
Adam has over 15 years experience in Digital Performance Marketing, during which he has worked at a senior level in all 3 core areas of Retail Digital Media - Brand, Agency and Publisher. Subsequently Adam holds a valuable and unique perspective on how brands can leverage the power of Retail Media to deliver sustainable and commercially aligned results.
Prior to specialising in Retail Digital Media, Adam led complex connected performance marketing campaigns across Google and Social Media. Then as Retail Media evolved as what we know call the third wave of digital (hence our name), Adam was already at the heart of it working for one of the largest FMCG retailers in the UK, so the transition to be 100% Retail Media focused was a very natural one.
Senior engagements at the worlds largest media group, followed by a tenure leading Retail Digital Media for the UKs most loved FMCG brands led to Adam realising there was a very clear problem in the industry. Brands struggling to maximise the potential of Retail Digital Media whilst supporting wider connected strategies, and agencies too focused on campaign delivery to react to the ever evolving commercial challenges faced by brands.
So Third Wave Partners was born to help solve this. Bringing commercial acumen and a real understanding of brand side challenges to the agency world, whilst also translating agency side excellence in to tangible business outcomes brands can get excited about.
Testimonials:
"Working with Adam really strengthened our overall proposition. His strategic leadership helped unlock new client growth, whilst adding a unique layer of experience and commercial acumen to the team. A true RDM expert and highly recommended."
Nick.
eCommerce Partner - WPP Media
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"Adam is a genuine pleasure to work with. His energy and expertise really enhanced our client relationship. His ability to understand commercial challenges and translate those to media plans drove added investment and client satisfaction."
David.
Director of Performance Marketing - IDX
Let's connect:
Got an exciting project or simply in need of support? We'd love to hear from you.
So please fill out the form to the right and we'll be back in touch as soon as possible. (adam@thirdwavepartners.co.uk)
Or alternatively, if you're more inclined to pick up the phone a chat, then that works too. You can reach us on: